Skip to content

Banital… Great advice, starting with Banning Banital!

March 9, 2012

This is a warning to any crappy supplement company.  DO NOT COME ON MY RADIO STATION AND START SELLING YOUR CRAP!  Seriously, you want to sell your false hope on infomercials at 1 in the afternoon or 1 in the morning, go to town.  But middle of the afternoon on my radio…  get serious.  Banital, you were telling straight up lies to me while my kids were trying to listen to music.  What is wrong with you?  Do you have no scruples, no sense of decency?

Well, it’s on!  First I will expose your product for what it is, along with who the producer is.  Then I am going after the Radio Station for taking your money, and along the way I will be reporting you to the FTC, the Canadian Broadcast Standards Council and anyone else who regulates false advertising.

Lets start with the ad

It turns out that the radio ad is just the audio of the television ad, so we are fortunate enough to have a sample ad right here.  I will later confirm that these ads are the same by acquiring a transcript of the ad, but that may take a bit of time.

Okay, the misinformation and lies.  Normally I start with the scam elements of an ad, but this one is so bad I will go right to the misinformation and lies:

  • There is a new way to lose weight that is as fast and healthy as any diet program.
  • Scientifically developed detox and weight loss system that helps cleanse your body and helps lose the weight that some professionals say is stored in our body for years.
  • Months of failed dieting may be equal to a week of Banital.
  • Banital eliminates the weight you can’t lose with starvation diets or exhausting exercise.
  • You don’t have to take it forever.

These are straight up, stone cold lies.  At the very least there is NO EVIDENCE at all, anywhere for any one of these claims.  At the most, they are ridiculous lies hiding behind attempts to mitigate the lies with ‘mays’ and ‘some professionals say’, or even worse, some backwards grammar so they actually end up saying that the product is useless…

Let’s look at each of these statements:

There is a new way to lose weight that is as fast and healthy as any diet program.

It isn’t new, fast or healthy and it will not help you lose weight.  There is currently little or no evidence that taking any supplement will assist in long term weightloss and there is a mountain of evidence that eating a balanced diet with regular exercise will result in significant weightloss.  The fastest healthiest diet program is eating well (The Zone Diet) and getting regular exercise.

Scientifically developed detox and weight loss system that helps cleanse your body and helps lose the weight that some professionals say is stored in our body for years.

Although there is some testing on individual ingredients in this supplement, there IS NO scientific evidence that THIS product works, or that scientists created the blend or that there is anything normally associated with science used in the development of this product.  I bet I could find a 4 leaf clover in this companies office easier than a scientist.  Further, there are probably people who are professionals in some fields-but not gastroenterologists- who believe incorrectly that we store pounds of waste in our intestines and need it cleansed, but this is misleading enough to be a lie.  There are professionals who believe that the world is ending tomorrow, that there are unicorns and fairies and that Greedo shot first in the original Star Wars.  The thing is, people are nuts, at least some are and you can always find someone who will say some crazy stuff, especially for money.  So, I can pretty much say, professionals say ‘…’ fill in the blank and be right, but if I am implying that what these professionals say is true, well then, I am probably a liar and most certainly scamming you.

No gastroenterologists say that there is weight stored in our body for years that a cleanse will clean out.  That is one of the oldest detox scams in the world and it has been thoroughly and completely debunked.  You can read about it here, here and here.  Experts don’t say anything about this stored ‘weight’ (unless they are referring to actual fat that has been stored, although what the hell a cleanse would have to do with that is beyond me), it is only con artists and quacks who say anything about this stored weight.

You could read the sentence to suggest that the weight stored in our bodies is in the fat cells (which is true), although why only some professionals would claim this is odd in its own right because we have known for a long time that this is precisely how weight is stored in the body.  As well, again, I don’t think any professionals say that Banital could get rid of that fat.

Months of failed dieting may be equal to a week of Banital.

This one is true, but only because of the poor logic of the sentence.  Months of FAILED dieting are probably exactly equal to Banital because the diets are a failure.  What does this tell you they think of Banital.  That is right, by the manufacturers own claims BANITAL = FAILED DIETING.  Actually, they don’t even promise this much, couching it in a may!

Banital eliminates the weight you can’t lose with starvation diets or exhausting exercise

Either this is a genius bit of logic, or it is an outright lie.  Logically, what is the ‘the weight you can’t lose with starvation diets or exhausting exercise’.  To be honest, there is no weight that you can’t lose that way-if we take weight to mean excess body fat.  Therefore, once again, (substitute no weight for the weight you can’t lose with starvation diets and you get) Banital elimates ‘no weight’.  Genius logic.  The implication is that there is weight that you can’t eliminate with diets and exercise, using such pointed words as starvation and exhausting, but Banital will get rid of it.  I call Bullshit on that one.

You don’t have to take it forever

Again, very insidious implication here.  The implication is that you don’t have to take it forever to get the desired results, but that simply isn’t true.  The ingredients in Banital, all claim to act by speeding metabolism, blocking marcronutrients and controlling cravings.  As soon as you stop taking it, you go back to a slow metabolism, absorbing macronutrients and uncontrolled cravings.  There are no studies to talk about the long term effects of any of these ingredients and certainly NOTHING in the literature to suggest that the ingestion of these ingredients creates permanent long lasting effects.  Mind you, if you read the sentence literally, no, you don’t have to take it forever.  You can stop any time.

So, the claims are the same crap we keep getting

Supplements may work for long term weightloss.  There are some promising supplements in the Banital product.  In fact, there are tons of natural herbal ingredients that are associated or rumored to be associated with or traditional used for weight issues.  The evidence behind them isn’t great, there is NOWHERE NEAR enough science to even sell these herbs as a weight loss product, and certainly, in my opinion it is lying to say that these herbs make Banital, ‘The Ultimate Weight Loss System’.  Please keep this in mind with any supplements you see.  Until there are enough studies to back up the claims, don’t give them your money and certainly, NEVER give them your credit card numbers!!  If there are promising studies on supplements, I will gladly publish them, but remember, even the most promising supplement will probably not compare to a reasonable eating and exercising routine.

First, lets find out who makes Banital

Banital is manufactured by TBSI in Naples Florida.

Who is behind TBSI?  According to Wiki it is Timothy B Schliesser.  Who is Timothy B Schliesser?  The answer to this one will astound you.

There is a Timothy B Schliesser who was arrested for running a puppy mill.  link, but that was in Somerset County in Pennsylvania back in 1999… could this be the same man.  According to the story, David Holtzman was his accomplice.

Two Somerset County dog breeders will appear in federal court on Aug 11, 2005 to answer to charges that they transported sick puppies to unsuspecting buyers in other states and made up a fake veterinarian to help them do it.

From December 1999 through August 2000, the men advertised in magazines, newspapers and on the Internet to sell “healthy” English bulldog, cockapoo and pug puppies, court documents state. The animals had infections, infestations and other health defects.

State and federal officials have labeled the two as puppy mill operators. Pennsylvania has long been considered a hot-bed for puppy mills. Lancaster County is believed to have the highest concentration of puppy mills of any county in the nation.

Read more: Animal Abuse: Puppy mill – Somerset, PA | Pet-Abuse.Com Animal Cruelty Database

A search for David Hotzman and Timothy B Schliesser turn up the two man as associates, now located in Naples Florida.  What are the odds of that.

Hmmm… an upstanding group of young men if I were to be asked. It does not appear that either of these men are scientists, certainly not in the any fields associated with human metabolism.  As well, there background doesn’t point so much to weight loss expert or even individuals interested in weight loss techniques…  I think it is important to know about their background though because to me, someone who runs a puppy mill, who is charged and convicted more than once…  Well that person is about as low as humans go.  They have sold their souls and in my opinion, once you have sold that, it is very hard to get it back.

Now on to the radio station.

Virgin 95.3

Okay, so far it is hard to be mad at these guys (but I am getting there).  I called up and demanded a copy of the ad or a transcript.  They said they were not allowed to send out the ad itself, but they would be happy to sit down and transcribe the entire commercial for me, but this might take a little while.  Shortly thereafter I got an email saying that they were not allowed to send me a copy of the ad because of ‘Copyright issues’.  By the way, this is the reason that the SOPA laws were so poorly written and so open to abuse.  The makers of Banital could claim that I have violated their copyright by including parts of their ad on my site, even though in every way that ad is part of the public record and in no way could me reviewing it be seen as copyright infringement.  Still, if SOPA were around they could have my website shut down just for claiming that it was.  Even without SOPA, they tried to stop me from reviewing their ad by claiming that it was a copyright issue.  It is just insane.

So, the radio station was going to get them to call me to discuss my issues.  I actually did get call from the company rather quickly but apparently they didn’t understand what I was asking for because instead of getting anyone in charge, I spoke with the office manager who was under the impression that I was a disgruntled customer who had contacted the radio station for a refund after not being able to get one on their phone line.  A little side note here, but I often call the refund phone lines of these companies (when they are 1-800 lines) and I have yet to get through to one agent.  Seriously, not one.

I don’t know if you are aware, but to get Visa approval to accpet the credit card on a website as a business, you have to jump through a lot of hoops.  You need to have all sorts of policies written and phone numbers posted.  Funny thing though, Visa apparently never checks any of those numbers.  Makes me think they are probably liable for losses and damages when the Attorney General ends up going after these companies who bill for repeat services that were never asked for and products that people didn’t order.  Seriously, not one call has ended up with a person on the other end of the line.  I did call the Banital line as well, but of course, the line went dead after a little while.

In any case, I wasn’t a disgruntled purchaser but a person with 2 questions.  First, could I have a transcript of their ad and second, what is their DIN number (I will get to that in a second).  The person informed me they were only an office manager and they would speak with the boss and get back to me.  No surprise that is all that I ever heard from Banital.

As for the DIN Number, well, being a Canadian I am aware that although we have ridiculously lax laws here regarding what can be sold as a health food, they aren’t quite as lax as in the states.  There is one additional hoop you have to jump through in Canada and that is your DIN number.  A DIN (Drug Identification Number) number is strictly for drugs, but the alternate for health products is the Natural Product Number (NPN) or Homeopathic Medicine Number (DIN-HM). You can read all about it here.  You don’t have to do as much for one of these as a DIN, but you do need to prove the efficacy of your product with respect to your claims.  Not such a bad little requirement I think.  Like in the states though, as long as you use ‘generally agreed as safe’ ingredients you don’t have to test for safety.  That is fine by me.  Still, these aren’t hard to get and a bunch of scams are still advertised here, just not as many.

So, a health food cannot be advertised in Canada and a Radio Station cannot advertise it if it doesn’t have a NPN or DIN-HM.  Which brings us to a little problem.  After some searching through the readily available online database of health products, Banital appeared absent.  I spoke with the Radio Station again, and although they were helpful, I told them that I couldn’t find any evidence of Banital having a DIN.  That was the last I heard from them.  The person in charge of the actual advertising account at Astral in Toronto never returned a call and Virgin stopped responding.  They had been helpful right from the beginning but I guess they never checked for a DIN number (something that they are required to do).

Stage 3, The Reporting

So, with no one at Banital responding to me and Astral Media shut up tighter than a drum (which really kind of sucks because the people at Virgin 95.3 were really nice and I was thinking of contacting them when I am ready to start promoting my book but now they won’t even answer my calls so I guess that is another bridge burned), I had to move on to phase 3.  I wrote to a bunch of Canadian agencies about this product being advertised on the Radio and I got a lot of immediate responses.  I was kind of excited.  Until I read a little deeper into the responses like this one from Advertising Standards Canada:

My complaint to Health Canada came up with this response:

Dear Mr. Vaughan,

Thank you for contacting Health Canada regarding Banital.  Your correspondence has been forwarded to the Drug Compliance Verification and Investigation Unit (DCVIU), as we coordinate compliance verification and investigation activities involving health products.

Banital does not have the marketing authorization for sale in Canada.  The Health Products and Food Branch Inspectorate is committed to verifying complaints regarding the quality or safety of health products, however, we require more information in order to pursue the matter further. Please visit the following web link to read our Guide on “How to Submit a Consumer Complaint”. This guide details what information is needed to process a complaint, and where to submit it depending on your location.

The Inspectorate is committed to verifying complaints from consumers regarding the quality or safety of health products. Due to the high volume of complaints received, they are prioritised according to the risk to health they may pose on the general public. In other words, higher risk incidents are given priority.

For more information, please contact the Inspectorate program, British Columbia Region using the following contact information:

Inspectorate Program, British Columbia Region
Telephone: 604-666-3350
Toll free: 1-800-267-9675
Assistant Telephone : 604-666-3149
Facsimile: 604-666-3149


Drug Compliance Verification and Investigation Unit / Unité de vérification de la conformité et d’enquêtes sur les médicaments
Health Products and Food Branch Inspectorate / Inspectorat de la Direction générale des produits de santé et des aliments
250 Lanark Avenue, (A.L.2003B), Ottawa, ON, K1A 0K9

And so on… I am not even sure who handles the complaints, or if they have seen the complaint.  I have no idea if it has further to go up a ladder or if it is there.  It is clear that I was right, they shouldn’t have been advertising.  Apparently this isn’t an advertising standards issue, which I don’t understand…  I don’t know whose issue it is.  At first I was pleased to get agreement that their product isn’t licensed for sale in Canada, and such immediate and vehement responses, but then I realized people are very happy to quickly move this issue off of their desk.  The thing is, it has been almost a month and I have no idea whose desk it is on now.

Of course, at the end of the day, no one is going to get in trouble, nothing is going to happen and I will feel like I wasted a lot of time.  The good news though, I haven’t heard a Banital ad since.  Maybe I have helped with that, or maybe people are smart enough to know that it is crap here and they pulled the ads because it wasn’t selling.  I don’t know which option is more appealing, but they are both good.  Another little thought to leave you with about the people behind Banital.  I check out their privacy policy and this is what I discovered:

Privacy Policy

Well here at least, Banital steps up.

We only collect personally identifiable information about you via this website when you provide it in connection with a request for a product, service, or information.

Oh, wait a minute… did I say steps up…  I meant these guys will sell you out in a heartbeat.  Afterall, they did operate puppy mills!  Seriously, they knowingly shipped sick puppies through the mail with forged veterinary documents saying they were fine…

We may also share personally identifiable information with marketing partners or other direct marketers, so they can send you notices about products or services that may be of interest to you.  Our website may offer links to and from other third party sites. These third parties have separate data collection and privacy practices independent from ours, and thus we cannot be responsible for their policies or activities. Please contact those third parties directly if you have questions about their privacy policies.

Do not give anyone your private information before reading the privacy policy.  This says they can sell your email address to junk mail suppliers and they told you they were going to do it before they even did.

Finally, I will keep you in the loop with any updates on this story, although to tell you the truth I doubt there will be any.  I will be sending this to the FTC as well as the Attorney General’s office in Florida.  Again, I doubt anything will come of it.  By the way, I told the radio station that I was going to be writing this.  I said that I would like to portray them in the best light possible as they had been so up front with me.  I explained that right now it looked like they got greedy and didn’t check out the ad for a product that was making claims that were ridiculous, failing to do a simple search for a product ID number before cashing the cheque and putting them on the air.  I held this report for 2 weeks for them to respond.  Nothing.  Oh well.  I did try.

10 Comments leave one →
  1. Jessica permalink
    May 4, 2012 2:29 am

    I loved this report! I was considering taking Banital for the “5-25 pounds” I’d ideally love to lose with the minimum amount of effort. I’ve seen the commercials and heard the ads all over the radio (mostly on QMFM at work), but decided to do a little research first. Everything I found had glowing reviews. Then I searched where to find it in Canada and stumbled upon you. I found it to be very informative and well-written. Its safe to say I will not be taking this product; partially out of health concerns, and partially out of moral outrage over the puppy mills. Next time I hear the commercial, I will definitely call the radio station and inform them about all I learned from you. Thank you!

    • YouAreNotAFitPerson permalink*
      May 5, 2012 9:06 pm

      Thanks for the comment! I hope they aren’t still advertising in Canada. I have made the formal complaint. I will create a link here for where you can complain if you hear the ad yourself. I was told that they are not legally allowed to advertise in Canada. I know that Virgin hasn’t been running their ads recently.
      Additionally, don’t take a diet drug to lose weight. They are useless. The more research I do the more clear that becomes. If you want to lose weight, increase your exercising and cut out the baked goods, sugars and deep fried foods. Send me your email and I will send you my chapter on the ‘low hanging fruit’, the foods that you need to cut out of your diet to drop weight.

  2. May 14, 2012 5:39 am

    Great post; thank you for digging into this. Banital has been advertising on local stations here in London Ontario for years. I just heard another ad this morning. I came across your post trying to see if others have tried to get this crap off the air, and I may do some digging of my own to see if there is anything else I can do. Raising awareness that it’s BS certainly helps.

    • Terri permalink
      August 15, 2012 9:57 am

      please let me know if you found anything else, or if there is something I can do these ppl are a disgrace !

  3. October 18, 2012 1:21 pm

    I myself along with friends, including Dr’s have taken this banital, with great success. It is all natural. They send a healthy eating plan along with the product when u order, It is not about taking a pill alone and losing weight, they do explain that in their advertisements, and u do lose when taking the Detox properly. Sounds 2 me u r trying 2 get plublicity 2 sell ur book!!!!

  4. Carla permalink
    December 6, 2012 2:14 pm

    Unfortunately I tried this product and became extremely constipated. So constipated that it almost required an emergency room visit. I’ve returned the remaining product according to their instructions for a refund and instead of a refund they sent me more pills and charged me again. I’m still fighting to get my money back!! Help!!!

  5. Cooledge permalink
    June 30, 2014 1:19 am

    Both David Holtzman and Timothy Schliesser have died. David was a First Responder for 9/11 as a State Trooper and an Eagle Scout. He did many good things in his lifetime. I hope you will read:

    Timothy’s notice of death can be viewed in the following:

    • YouAreNotAFitPerson permalink*
      July 1, 2014 12:00 pm

      My condolences to the families. I am so sorry to hear about this. Obviously, even though I was completely opposed to their business practices, I would never wish ill on them or their families. It really is important to know that there are families, hopes, dreams, and lives behind each of these stories. I guess this story is over, the Banital site is down, there is no chance for redemption from the actors. Did you know these men? Do you have any insight into why they ran a supplement company? In any case, thank you for the comment and information, and I wish you all the best.

      • Cooledge permalink
        February 9, 2015 9:19 pm

        I hope the people affected can pursue David and Tim’s estate for any damages incurred by using Banital, with the information provided. I applaud you for publicly investigating and posting the facts of what you found. Neither David nor Tim revealed the depth of their own depraved greed, except maybe to each other. It is clear they were presenting egocentricity instead of a real business in their attempts to capitalize. When you read Tim’s description of what they do, it’s easy to see they have no experience and are selling hype:

        Don’t be impressed only by someone’s affiliations (State Trooper, Boyscout, etc.) It is their own actions, separate from those affiliations, that define them.

        And in revealing and reporting…perhaps we piece the puzzle together…to answer…why? David was an altar boy at the same church that his father, Donald was an usher during Catholic mass. The same church whose Priest was finally caught…:

        David’s mother belonged to St. Anne’s Church and worked closely with the priest in question:

        David Holtzman also served as a local patrolman in Conemaugh Township where he was partnered during work with patrolman David Gratton (who was ultimately kicked off the police force for child molestation).

        And somewhere in between…the details of cruelty kept getting more gruesome… The hands of those people in power and control were so abusing that for a very long period of time, no one would believe that their “heros” and protectors are the very one’s to fear.

        Those animals suffered. Who performed the surgeries on the dogs if there was no real Veterinarian?

        (this quote from the article in the link directly above) “The consumer’s veterinarian determined that the dog, prior to being sold, underwent several
        internal corrective surgeries”.

        It seems we’ll have more news from this small town when more victims finally feel it’s safe enough to reveal the details.

        The best we can do, is to keep the information available for anymore victims.

    • December 22, 2015 9:35 am

      First off, not really sure what their personal life has to do with their sketchy company. Second, I love how you are sensitive to their deaths but then at the beginning of this year, two years later you have nothing better to do but bash David’s whole family for what reason ? What the hell does their priest molesting children have to do with them. If you don’t know them or have your facts straight keep your irrelevant assumptions and bullshit out of your mouth and off the internet..

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: