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Genesis Pure’s Moomiyo Edge and E2, a review

July 29, 2013

Today, I am bringing in a new feature as well as my first guest blogger.  As most of you know, I spend a fair bit of time researching and inevitably debunking supplements, cleanses and weight loss cures.  The thing is, to do a proper debunking you need to take your time and search for any and all research and this has in turn, left me reacting to salacious articles and outrageous claims, rather than systematically going through products and reviewing them on a regular basis.  As well, I have focused on the ones that make the worst claims with regards to weight loss.  So, from now on I am going to attempt to post a weekly analysis/review of a supplement.  Sometimes it might be a generic product and on other times it may be a specific manufacturer or blend.

A blog reader and commenter, Dakota Redwine has supplied for us a review of 2 products from the MLM Line of Genesis Pure.   So, without further ado, here are the reviews:

I’d like to share a some relevant information on two products Genesis Pure sells through its Sportsline. One being a less than your run-of-the-mill standard energy complex , E2, and the other being a “hidden secret” in the supplement industry, Moomiyo Edge. These two products sound promising on Genesis Pure’s website, or backed by a GP IBO with a financial stake in selling them, but if one breaks down the nutritional content in each product they’ll quickly find that you’d be better off flushing your money down the toilet.


Moomiyo, otherwise known as Shilajit, is a sticky tar or resin found in mountainous regions such as the Caucasa and Altais. Think about that, first off. This is resin found in rocks. As a nutritional supplement, Moomiyo doesn’t have much to fall back on. In the early to mid 1950’s, Russian scientists dove deep into the idea that Moomiyo may provide an athletic edge if consumed. Studies were done on rabbits and rodents to test liver enzymes and the overall effect on health. No clinical human trials have been verified with Moomiyo, and while the Russian’s thought highly of this new substance, these trials are widely considered dated and thus modern age clinical studies involving humans are required to ascertain the effects of Moomiyo. Here’s a breakdown of the Moomiyo itself followed by every other substance listed for “Moomiyo Edge” on Genesis Pure’s website:

Moomiyo (Shilajit): a sticky tar/oil found in the Caucasas and Altai Mountains. Ok…

“Mumijo/shilajit has been the subject of scientific research in Russia and India since the early 1950s. Though there is no clinical study to support any benefits to human health, some observed effects in animal models.”

So only “observed effects” on animals, huh? No clinical trials on humans? Ok.


Moomiyo Edge has Purple Orchid Extract (If you take a second to Google this you’ll find nothing but information that says POE is used in cosmetic appliances and eye serums.) Ok, so why is this going into my body, again?


Codonopsis Root (All I got were mass links to other scam companies selling this mystery root. Apparently it’s a Korean natural medicine. Found no verified studies on this. Google it.)


Golden Root Extract (Sorry, but this one is debunked)

“In a study sponsored in part by the American Phytotherapy Research Laboratory, a company with ties to the marketers of such supplements as Oxydrene and Ripping Gel, the herb rhodiola rosea was tested along with a stabilized oxygenated supplement in water to determine if either of these two could positively affect blood oxygenation in people put in a simulated environment of 15,000 feet altitude. Typically at this altitude, altitude sickness occurs and the treatment given (for prevention mostly) is acetazolamide and dexamethasone.
It’s important to recognize that the rhodiola herb used is also in the supplement Oxydrene. The study participants had to breath hypoxic air for an hour (13.6% oxygen balanced nitrogen at an ambient barometric temperature of 633 torr). The study participants did this breathing (hypoxic air) for three treatments and took the supplements for seven days.
The results strongly indicate that neither the placebo nor the two supplements tested had any effects on blood oxygenation levels (PaO2 and SaO2). The only thing that the study authors noted was that they found a valid method of simulating altitude. Based on this, it appears that rhodiola containing supplements only make the wallet lighter without having any benefit to the consumer.”’


Vasica Extract (This one really got me. Seriously, look this one up yourself. You’ll find nothing but nonsensical gibberish about suppliers, and worse, apparently, Vasica has only been tested and examined on usage through rabbits, guinea pigs, and rats to test coughing reactions and monitor biomechanical liver enzymes. So you’re taking something that has not even been tested for human consumption nor proven to be effective for anything. Why it’s in GP’s product is anybody’s guess.)


And finally, an Adaptogenic blend. No need to breakdown the two, because as far as adaptogenics are concerned:

“Adaptogens are plants that practitioners of herbal medicine claim decrease cellular sensitivity to stress. The adaptogen concept does not fit easily into the Western model of medicine, and the scientific community calls into question the validity of the concept. Most of the studies done on adaptogens were conducted in the Soviet Union (prior to its dissolution in 1991), Korea, and China during the 1980s, and they are not considered conclusive and have been criticized for having methodological flaws. Adaptogens have been claimed to treat a wide variety of medical conditions, from fatigue to cancer. However, no herbs that are considered adaptogens have ever been conclusively shown to be effective in treating any medical condition, and as a result, none of them are approved by the U.S. Food and Drug Administration (FDA) to cure, treat, or prevent any disease.”


So WHAT exactly are consumers paying for in Moomiyo Edge? My research shows that nothing in this product is worth paying for and using.


E2 Energy

Now, onto the energy complex that Genesis Pure likes to call “E2.” Anybody well versed in nutrition can attest that energy compounds, nitric oxide, pre workouts powders, and vasodilators are all highly debated as essential to a sports line. A simple low glycemic carbohydrate meal half an hour before a workout is more than enough for the average athlete. For the extra ambitious, a cup of black coffee should suffice. Regardless, there are still athletes, bodybuilders, fitness models, and the like who all swear by pre workouts and energy powders. So with that in mind, let’s dwelve into Genesis Pure’s “E2” and find out exactly what we’d be spending our money on:

E2 Energy:

240 mcg of Vitamin B-12. 4,000% of a standard daily value. Read the label, ladies and gentlemen. 4000%! Is GP trying to kill people? Read on.

“The non-toxic amount a day (b-12)  is 100mcg a day. 100 mcg pr. day is actually a pretty high dose, unless you have a deficiency. The recommended dose for a normal adult is much lower then 100mcg.”

Symptoms of too much B-12:

“Even without having had any Vitamin B12 injections, individuals who run naturally high Vitamin B12 and cobalt levels (which may include patients with mitral valve prolapse), tend to frequently suffer from tachycardia, panic-anxiety attacks, or angina-like chest pains, that may be accompanied by numbness and tingling in the face or extremities.” No thanks, Genesis Pure.


The “Energy Complex” is full of crap. It’s supposed to be the central potency in the product – run of the mill micronutrients and overdosing of B-12 aside – yet the energy blend is CRAP. First of all, Glutamine (the main ingredient) has been widely, widely debunked across the fitness industry. It’s a miracle people are still buying it.


Then we move on to Tyrosine which isn’t even an essential amino acid. It’s non essential, which means our body produces it naturally and therefore supplementation is not required. There is no reason we need additional Tyrosine. It’s common filler as with a large percentage of supplements out there.

Next, we see Leucine and Isoleucine. While these are essential aminos, they are likely under-dosed being  so far down on the nutritional list. After all, these things are displayed in the order of most to least. Even if they weren’t, they aren’t going to have any affect on energy levels because that isn’t what they do. And these aminos can both be found in wheat, milk, fish, beef, oat, peanuts, etc.


Taurine isn’t even an amino acid, to be technical. It’s just marketed as one. This is seen all the time. If you want Taurine, drink a Monster Energy drink (Then again, don’t drink a Monster Energy drink).


Malic acid. LOL.



“Valine is often used by bodybuilders, (in conjunction with leucine and isoleucine), to promote muscle growth, tissue repair and energizer, although little scientific evidence supports these claims.”


Basically, both of these products do absolutely nothing. So why are people buying them? It’s a scam. You can get the exact same health benefits out of a high protein, moderate carb diet with healthy fats and unprocessed foods. The overdosing of B Vitamins, product filler consisting of useless Glutamine and Tyrosine, and some vitamin A and C that you can get out of any off the rack health store?? Where’s the Iron? Where’s the Zinc? I mean, “E2” is a WORTHLESS MONEYPIT. Break down the nutrition label yourself if you don’t believe me. Look at what you’re paying for. It’s ridiculous.


In Conclusion

The Moomiyo speaks for itself. There is absolutely nothing but insubstantial “myths” applied to the “science” of that product. Do the research like I did and see how worthless it truly is.

People can save a ton of money by doing research. A healthy diet, a reliable multivitamin, plenty of water, good sleep, and exercise is all you need. All of this damn tar found in Pakistani Mountain regions or Golden Root extract is not the “secret” to a healthier body. The unfortunate truth to this is that 90% of the supplement industry makes money by selling crap like this to the uninformed. Anybody that truly wants to dedicate themselves to a healthier life needs to invest the time and effort into researching what exactly they put into their bodies. Sure, the Moomiyo will likely not hurt you – after all it never harmed rodents -but why throw money away on a product that hasn’t been proven effective? Why take in an energy complex with twice the recommended dosage of B-12? It may hurt you. Let’s be smart here and not get trapped in the pit falls that are MLM schemes like Genesis Pure and the like. These “companies” aren’t looking to promote better health. They’re looking to make a quick buck.

This was just a friendly reminder that we, as fitness fanatics, need to understand the importance of proper research in the supplements we take in. And on that note, remember that they’re called supplements for a reason. They aren’t the benchmark of your training or nutrition. It all harkens back to the tried and true formula: a balanced diet of protein, low GI carbs, and healthy fats along with proper sleep, water, multivitamin intake and of course, a kick-ass workout. Rest easy, folks. Read this blog. Educate yourselves. And stay away from the scams of the industry like Genesis Pure. It has been exposed.


15 Comments leave one →
  1. Abigail permalink
    October 20, 2013 4:00 pm

    I think I would put more “salt” into what you say if you weren’t wanting to sell yourself. What did the weight loss society not take you seriously? It like you sir make your living off of negative blogs about everything. There are a lot of myths and get thin quick diets out there, some folks have had their lives changes for the better with them. Get off your high horse and do something productive, you are transparent with your motives therefore you are not trustworthy!

  2. KamaloKitty permalink
    December 3, 2013 10:31 am

    I’ve been looking everywhere for E2 ingredients. Or any ingredients in the GP brand. They don’t make it easy. Thanks for the links.

    • Beth permalink
      February 18, 2014 1:21 am

      There are nurtition labels on the sits, that have listed ingredients, you simply have to click a link.. Key word, simply.

  3. KamaloKitty permalink
    December 3, 2013 10:39 am

    Oh, and I do appreciate your emphasis on getting what you need from actual food. I think the inevitable truth is there is no magic potion; no quick and easy fix. There are only healthy eating habits and moving your body regularly. It’s hard work, but it does work. And a cup of strong coffee before a run does help. Of course, individual mileage may vary.

  4. Slava permalink
    January 13, 2014 11:07 pm

    Doing a review without trying a product, huh? Nice one. No studies done – useless product? I LOL AT YOU!

  5. March 26, 2014 11:45 am

    I have personally tried several of GP’s products and have seen a profound response including the E2 which significantly improves my focus and coordination as well as helping to articulate thoughts more proficiently! I would not endorse a product that I have not personally used and experienced benefits from.

    • Joanne permalink
      April 1, 2014 5:33 am

      Well said Joahuastout. Love the E2! Helps me tremendously with those 10 hr work days on my feet followed by 2 hrs in the gym each day.

  6. May 6, 2014 2:47 am


    I wouldn’t completely write-off Shilajit for recovery purposes. Here is the link to PubMed which explains that beside animals, Shilajit has also been tested on human –

    It looks like there are truly some benefits to Shilajit.


    • YouAreNotAFitPerson permalink*
      May 6, 2014 2:14 pm

      Thank you for your comment Mikac. It seems though you have that problem that so many proponents and sales people of questionable supplements have. You go from suggesting that we shouldn’t COMPLETELY WRITE-OFF Shilajit and mention that it has at least been tested, and then end with ‘it looks like there ARE TRULY SOME BENEFITS to Shilajit’… That is more than just a small leap of faith. I will go with your opening sentence possibly, the please, until there are repeated positive results in good quality studies, there is simply not enough evidence to be speaking the benefits of these products.

  7. August 18, 2014 12:38 pm

    I was eating a chia product called Mila…yes overpriced and high quality. GP bought Mila and consequently I have tried a few of their products. I don’t promote any of it but that’s how I ran across your blog. I never tried Moomiyo. I tried E2 and have been trying to figure out what it is that gives me that focus and energy from taking it. It’s not the caffeine because I am sensitive to it and E2 does not affect me in any negative manner. Have you ever tried it? I don’t think it’s for everyone (what is?) and would not take it on a regular basis but I do have to admit my body likes it. I’ve never tried other “energy” drinks so have no comparison to share.

  8. September 10, 2014 11:04 am

    I’m not sure how thorough your ‘research’ is, based on your answer to the Codonopsis root. I found an extensive article at: which is from the Institute of Traditional medicine’s website. Definitely provided more information than your short uninformed answer.

  9. Mindi permalink
    October 1, 2014 5:10 pm

    This author is uninformed. I’ve become an outstanding athlete thanks to Genesis Pure and was a fat kid growing up. Everyone has their own experience, and mine ROCKED thanks to Genesis Pure. This author is trying to shovel his own products and disdain so it means NOTHING

    • YouAreNotAFitPerson permalink*
      October 1, 2014 5:15 pm

      Thank you for your comment Mindi. Please tell me more about how Genesis Pure helped you become an outstanding athlete. Are you an IBO?

      • stephen permalink
        November 3, 2014 5:39 am

        @YouAreNotAFitPerson – a few data points that you should already know since you are representing yourself as somewhat of an expert in the area of GP being a scam:

        – The MLM aspect is based upon individuals buying products for themselves….NO OTHER investment is required to be an IBO except a modest annual fee (similar to COSTCO and other buying clubs) in order to get benefit of wholesale prices. Whether the IBO only uses the products, sells at retail to others, or gets busy and signs up other IBOs is entirely up to them. Full Disclosure – I am an IBO who uses these products. Mostly I use the products at wholesale pricing. Sometimes, I refer others and get “free money” for having done so. So…it is a spare time initiative for me mostly driven by someone making a comment on how much better I look (weight loss) or how I am more active and want to know more. If someone does not want to move forward, I take no insult or experience any angst any more than if I was referring a food product that I liked and thought was helpful. It is always their choice…as it should be.

        – Many, if not most people who are only interested in being a consumer sign up as an IBO only to maximize their buying benefits. Some later use the established relationship to “get their products paid for” from the financial benefits of referring others to [that which] has been working for them. BTW – does COSTCO/others offer to do that?

        – all of GP products are ordered by (and shipped to) the consumer who desires them (for whatever reason) with no processing/handling/investment/paperwork/etc… by the IBO who was involved in referring someone they know (and who likewise knows them). Remember this: within GP – providing a personal reference is equal to sharing open, honest information (with a suggestion to people to do their research and ALWAYS suggestion to consult their doctor for any medical insight)….not arm twisting.

        So, when you ask if someone that provides a personal testimony about how it has helped them if they are an IBO…you make it seem as if you scored a point in knocking down their credibility. When if fact it only identified your ignorance. It should be assumed that they are and THAT is not a bad thing or a gotcha. Flip the coin and KNOW that this is also true…(no more or no less) if every post you make is followed by a question asking you if you are an author…. implying that you are only wanting to sell your book. When you perform one-sided reviews such as this one, it tells me that you have an axe to grind and while it is not obvious to me what you real agenda is, it is crystal clear that you have failed to provide a reasonable flip side of the coin.

        So (#2) ..from now on, I respectfully request that if you intend to present a one sided approach that you now start with a statement of position at the start to avoid any possible misunderstanding that you are not peddling your agenda. if this is unattractive to you and/or if you really think that you are providing unbiased truth, then here is my feedback to you. You are NOT and there are many who can make certain that you are not able to get away with this. You accuse someone of being a perpetrator of misrepresenting truth (you call it a scam) and then you are doing EXACTLY that. The accusations you made are all questionable at this point and require updating. Can you not see how an intelligent person would make that understanding? …or are you only looking for followers (aka sheep)? Because that is an entirely different ball-game whereby you become the target of performing the same evil doing that you are suggesting that you claim to uncover. This is the work/strategy most often deployed by pimps and cult leaders who prey on weaker people.

        To this point, I am disappointed to hear that LD has had personal issues from his past be thrown around as if it makes a difference in what he is doing to help himself (first) and then share that insight in order to help so many others. If you cared enough to report the truth, you would also let it be known that LD was sick as a child and did not personally benefit from the customary (western medicine) techniques for healing. On his own, he sought out trained under many brilliant minds to gather the information that he is now sharing. Can you prove otherwise? Can any of your sheep (or minions) do so without resorting to shame/blame mechanisms which are intended to only misdirect the truth e.g. I heard that he once kicked a dog (totally made up and ridiculous but could be effective in an effort to incite a weaker mind). In eth end, we have to ask ourselves if WE could stand up to this same scrutiny (obvious answer is no for you slow thinker) and then please…I plead with you to identify just ONE leader who is without something that could be used to shame him or her. Doing the shame blame thing is evil and all who do so knowingly are guilty of manipulation. You need to own your shit ..starting now. if you have children, and if they are smart, you should be forewarned that the harshness by which you are judging others and the lack of grace that you share will come back to you. This fits in every belief system whether you are believe in God, Jesus, many gods, Karma or whatever. Be well and get there faster!

  10. Jason permalink
    October 15, 2014 7:06 am

    I am an IBO, only to get the product. I use the E2 and moomyio edge products. I can tell when I don’t use them, because I don’t have the focus or Stamina to do what I do. I work out at 530 5 days a week I then go to work at warehouse, where I lift 50+ pound boxes repeatedly. After that work day, I head to the farm to work for 3+ hours. I am not dead at the end of all that, but hey you say it shouldn’t work.

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