I am so angry at the Ab Circle Pro people…
According to Consumer Reports, “Few, if any, infomercial exercise machines live up to all of their hype. The more expensive one – Bowflex, CrossBow, Total Gym, and the TreadClimber – come closest. The cheaper ones were generally not very effective. And even those cost a lot for what they do.”
I try to steer clear of commenting on all of the ‘get fit quick’ exercise equipment sold in infomercials because they make me so angry. I have been angry for the last couple of days since this post about the Ab Circle Pro. I am angry because I want to believe that the world is not made up of greedy, opportunistic, pathological liars, but when I see product after product that doesn’t live up to its promises, and more and more outlandish claims, I have a hard time believing this.
I suppose that many people aren’t speaking out about the Ab Circle Pro or the Ab Doer because they are afraid of lawsuits, or because they have no platform to speak from, but unfortunately it appears as if NOBODY CARES ABOUT UNFIT PEOPLE. They think ‘you are fat and lazy and you just want to sit on the couch, watch TV and magically be fit, so if someone takes you for a couple of hundred dollars, you deserve it’. Every time I mention that I am upset about this issue, people tell me to just let it go and ‘if people are stupid enough to believe the claims of getting fit in 3 minutes a day, then they are getting what they deserve’.
I don’t think that is the case, but aside from that I am sick to death of seeing these crappy exercise products on my TV. Did you know that the makers of the Ab Circle Pro, Fitness Brands, Inc. (according to their website) also made: The Ab Roller Plus*, The Ab Sculptor, Ultra Toner, Instant Ads, Ab Shaper,Perfect Abs, The Ab Doer*,The Ab King Pro and The Urban Rebounder, producing more than 1.5 billion dollars in sales. Apparently Fitness Brands Inc is the Justice League of ‘Ab’ devices (or the Legion of Doom depending on how you look at it). They have been perfecting their sell over the years and have reached the apex with the Ab Circle Pro.
They have all the tricks to sell hundreds of thousands of these units.
If you have been reading glowingly positive reviews for the Ab Circle Pro, you might have come across an affiliate marketing system (see this point to learn more). If you want what appears to me to be real reviews read here, and here. There are so many affiliate reviews on the internet regarding this product you are hard pressed to find anything else.
As well, what would they be if they couldn’t reach you directly with that great marketing strategy? Let me ask you, what do the AbAway Pro, AB Circle Pro, Ab-Doer, AbRider, AbKing Pro, AbKing Pro Platinum, Ab Revolutionizer, AbSculptor, AbShaper, and AbSlide all have in common? I am betting you were going with the word Ab, and you might be on to something there, but the other thing they have in common is Tara Productions. Yes, this one company is responsible for most of the late night and midday Direct Marketing products that you are aware of and wish you weren’t.
Please people, I don’t want to see another Ab item grace my late night TV-It makes me question humanity and reduces my faith in people. This will only happen if we stop buying these exercise items and help others see real reviews and opinions (I could ask them nicely to stop but I don’t think that will work). Help get word out regarding these devices. Please Tweet the real reviews of these products and your opinions. According to the American Council on Exercise:
The study results confirm ACE’s opinion that in general these types of products often over-promise and under-deliver on their health and fitness claims.
“Infomercial claims are frequently overblown and some products are not very safe or effective,” said Dr. Cedric Bryant, PhD, chief exercise physiologist and vice president of educational services for the American Council on Exercise. “As with any piece of exercise equipment, ACE encourages you to try it out before you buy, especially when a significant financial investment is at stake.”